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"Greenwash" That Skirts the Real Issues
The Charter Condones Ski Area Expansions
| The Charter Condones Real Estate Speculation
The Charter Lacks Monitoring or
Enforcement | The Charter Contains No Concrete Goals
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On June 14, 2000, the National Ski Areas Association's (NSAA) unveiled
an "environmental
charter" in a bid to demonstrate the ski industry's environmental sensitivity
and make a pledge for environmental protection. Careful scrutiny
reveals that it fails to address the most critical environmental issues
facing the ski industry however. Many ski companies that have signed
on to the charter, such as Vail, Breckenridge, and Copper Mountain in Colorado,
White Pass and Crystal Mountain in Washington state, Pelican Butte Corporation
in Oregon, and Snowbird in Utah, are hypocritically undertaking or proposing
expansions just as they have signed on to this charter. The reason
is simple: the charter does not include any meaningful environmental protections,
and skirts the real damage the ski areas cause:
Conservation groups that critique ski area expansions throughout
the west, including Colorado Wild, Utah's Save
Our Canyons, Washington state's Crystal Conservation Coalition, and
others such as the American Lands
Alliance, held a press conference after the NSAA unveiled their charter
to expose this apparent attempt at "greenwashing". Other organizations
that the NSAA courted to sign on to the charter have refused to do so,
including the Sierra Club and the National
Environmental Trust (NET). The NET was even listed as a partnering
organization by the NSAA and was scheduled to speak at the NSAA's charter
unveiling, but dropped out as the NSAA did not address their concerns over
global warming and other issues.
While the charter does address some environmental problems engendered by the ski industry, it does not set any concrete goals to confront these problems. It contains not concrete measures to protect critical wildlife habitat, undeveloped roadless areas and old growth forests in and around ski areas, such as Vail’s Category III expansion, nor does it dissuade ski resorts from engaging in real estate speculation that further entails ecological damage to private lands.
The Charter Condones Ski Area Expansions
Significantly,
the NSAA refused to include a discussion of ski area expansions in the
charter—easily the most controversial and ecologically damaging undertaking
of ski areas. Nationally, skier numbers have been virtually flat
for two decades, barely increasing since 1980. Since 1985 for instance,
skier numbers in the White River National Forest, including such icons
as Vail, Aspen, and Breckenridge, has increased 28%, yet skier acreage
has more than doubled (a 107% increase). Expansions continue at an
unprecedented rate; the environmental charter would do little, if anything,
to dissuade ski companies from expanding.
Ninety percent of ski areas in the western US are on public lands administered by the Forest Service. There is no need for expanded ski area capacity, yet the Forest Service to date has rubber stamped practically every expansion proposed in the west. Once again, the White River NF provides a good example – they have NEVER denied an expansion proposal. (To their credit, they have turned down whole new ski areas solely motivated by real estate development profiteering.)
No specific element of the charter dissuades ski areas from expanding. Rather the charter seems to condone the marketing and real estate development driven expansion craze as ski resorts nation-wide scramble to compete for visitors from a stagnant pool of skiers. Current expansion proposals with detrimental impacts to forest health and wildlife, that are nonetheless in compliance with the charter, include:
Colorado
Washington State
Utah
Oregon
The Charter Condones Real Estate Speculation
Urban-type commercial and residential real estate developments by ski resorts compound the habitat fragmentation impacts of ski runs and lifts, but again the charter fails to address this concern. Ninety percent of ski areas in the western US are on public lands administered by the Forest Service. Some ski companies purchase private lands, or engage in land exchanges with the Forest Service, to obtain parcels adjacent to ski areas. Irresponsible resorts then place ski lifts on the newly acquired lands, which increases their value for development through ski-in / ski-out condominiums and lavish homes. Such expansions motivated by the lure of real estate development profits bring environmental impacts to both public and private lands.
Colorado
Utah
Idaho
The Charter Lacks Monitoring or Enforcement
The lack of enforceable provisions and third party oversight further weakens the charter. Certification inspection teams should be established and periodically visit member areas to monitor whether they live up to the principles. Without such provisions it appears that the charter has been written so that most ski areas already comply. Compliance to the charter must be a challenge to ski areas, particularly if it is voluntary. We fear the charter will act as a symbolic piece of paper for “environmental awareness” to be paraded in front of resort guests, government agencies, the media and even environmental groups, yet lead to no tangible improvements.
The Charter Contains No Concrete Goals
To be worthwhile, the NSAA’s charter must lead to concrete improvements
in the environmental performance of ski areas—it completely lacks commitment
and accountability. Written comments to the NSAA from Colorado Wild,
Crystal Conservation Coalition and Save Our Canyons, in addition to dialogue
at the NSAA’s meetings, suggested ways the NSAA could strengthen the charter,
but were ignored. Just a few examples of suggested concrete goals
include:
The charter waters down opportunities to provide real protection
for the environment by conditioning many principles with where feasible,
where possible and where appropriate. These loopholes leave little
hope that the charter will have any positive impact on the environment.
It appears the charter has been written so that most ski areas already
comply. Instead, it should point out where ski areas can improve
so that the final outcome actually goes beyond any of the most basic steps
that ski areas must already achieve. There must be a sense that compliance
to this charter will be a challenge to ski areas, particularly if it is
voluntary.
The lack of enforceable provisions and third party oversight further weakens the charter. Certification inspection teams should monitor whether member areas live up to the principles. Without such provisions it appears that the charter has been written so most ski areas already comply. Compliance to the charter must be a challenge to ski areas, particularly if it is voluntary.
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